CBC Unveils Commercial University, Innovative Learning Application
In what is considered the first of its kind, Coldwell Banker Commercial (CBC) unveiled Commercial University®, a brand-new learning application. The innovative resource was created specifically for Coldwell Banker Commercial network professionals. CBC’s collaborative network of independently owned and operated affiliates comprises nearly 200 companies.
Commercial University® will serve as a virtual social hub for more than 2,000 real estate professionals within Coldwell Banker Commercial’s network throughout the U.S. and internationally, allowing brokers from different countries and states to exchange intel, data, and broker deals together around the world. Founded in 1906, the Coldwell Banker Commercial brand is currently the only firm to offer an interactive platform to its network that will enhance efficiencies and create synergies across its members.
The application provides world-class development opportunities to help professionals achieve success in their commercial brokerage business and gain a competitive advantage in the real estate market. Professionals are encouraged to accelerate their businesses by participating in introductory learning courses and build their businesses by joining one-of-a-kind Coldwell Banker Commercial brand programs that tackle important commercial real estate selling skills.
“Coldwell Banker Commercial is dedicated to helping develop professionals into innovators and successful entrepreneurs in their market and specialty,” says Dan Spiegel, Managing Director for Coldwell Banker Commercial. “We invest in their growth as much as we invest in the company and credit the brand’s success to education. All with a click of a button, the new Commercial University® app allows us to provide tools for professionals paving their way through the industry while consistently helping them grow as well-rounded real estate professionals.”
An intriguing aspect of the application is it provides real estate professionals the opportunity to learn like a student while succeeding as a professional. Commercial University’s full functionality allows professionals to track sales activities with REScoreboard, set activity goals for themselves, register for classes, and access training all at the palm of their hand. The Commercial University® application is complimentary to download on all Apple and Android devices.
Once well-versed in the industry, company sales managers can also utilize the app as a learning platform to grow as leaders within the company. Commercial University® offers the ability for professionals to add their own learning content via calendar events, create their own classes, and view their team’s sales activity in real time.
Spiegel adds, “Commercial University® is another example of the value that a global brand and network can deliver. Since launching this spring, we have already heard positive things about the new application. It is working to expand the horizons of our professionals across the globe while enhancing the array of resources and tools available to CBC’s team that are designed to expedite deal flow and efficiently grow businesses.”
CBC sets the standard for innovation, expertise and support. Professionals at the firm gain access to a suite of state-of-the-art, self-service tools to create and distribute CBC branded property marketing materials to internal and external prospects. Brokers can also deliver analysis or site selection data to clients via CBC’s suite of business analytics tools, including access to subscription database services to research prospects or property. The highly recognizable branding and deep resources CBC provides adds up to creative solutions that solve problems, savvy advice about real estate decisions and a “Win Together” approach that builds trust and delivers value to clients.